Sosialisasi Strategi Pemasaran dan Packaging Kelompok Usaha Ternak Lebah Madu Di Desa Salubomba

Abstract

Digital marketing is one of the strategies used by micro, small and medium enterprises (MSMEs) to meet consumer needs and make it easier to find product information. However, business actors, especially those representing small and medium businesses, still rely on traditional marketing methods. This activity aims to increase the knowledge and abilities of honey beekeepers in Salubomba village in marketing management to encourage large-scale product sales and increase the competitiveness of MSMEs, as well as mastery of digital marketing in order to attract potential consumers through social media. PKM activities are carried out with an approach that combines socialization with a lecture style, identifying problems, and question and answer discussions. The results of this activity have implications for micro, small and medium business actors to be more motivated and enthusiastic about doing business so that the businesses they manage can develop.