MEMBANGUN JIWA KEWIRAUSAHAAN RAMAH LINGKUNGAN DALAM MENDUKUNG IMPLEMENTASI GREEN ECONOMY MELALUI PRAKTIKUM KEWIRAUSAHAAN

Abstract

This Community Service (CS/PKM) activity aims to develop an environmentally friendly entrepreneurial spirit as an effort to support the implementation of a green economy among the younger generation of Palu City. The activity was carried out in the Car Free Day (CFD) area of ​​Palu City through stages of surveys, socialization, training, production assistance, product bazaars, and evaluations. A total of 25 participants participated in the training focused on developing environmentally friendly products, including fresh cut fruit, healthy culinary, aromatherapy candles, and packaged healthy drinks. The results of the activity showed an increase in participants' understanding of the concepts of the green economy and sustainable entrepreneurship, accompanied by increased confidence in starting a business. This program also produced four start-up business groups that successfully marketed their products directly to the community with an estimated bazaar turnover of Rp1,980,000. In addition to providing practical entrepreneurial experience, this activity encouraged the growth of environmental awareness and the formation of collaborative networks among participants. Thus, this PKM proves that the use of public spaces through CFD can be an effective medium in developing young entrepreneurs who are oriented towards sustainability and support the implementation of a green economy.