PENGEMBANGAN UMKM MELALUI SEMINAR PEMBERDAYAAN MASYARAKAT DI DESA CIBINGBIN KECAMATAN BOJONG PURWAKARTA

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is one of the important strategies in improving the economy of rural communities. Cibingbin Village, Bojong District, Purwakarta Regency has quite diverse MSME potential, but still faces various challenges in business development, such as low entrepreneurial capacity, limited use of digital technology, and suboptimal marketing strategies. This community service activity aims to increase public knowledge, motivation, and awareness about the importance of developing MSMEs as a driver of the village economy. The program is carried out by Group 4 Community Service Lectures (KPPM) of the Wibawa Karta Raharja College of Economics in 2026 through a participatory approach that includes initial surveys, field data collection, and community empowerment seminars. The seminar was held on July 7, 2026 and was attended by 46 participants consisting of MSME actors, village officials, and the community. The material was delivered by Yus Djunaedi Rusli and Eti Jumiati regarding the development of MSMEs, entrepreneurship, business innovation, and the use of digital technology as a strategy to increase business competitiveness. The results of the activity show that there is an increase in public understanding of the importance of innovation, digital marketing, and collaboration in the development of MSMEs. The enthusiasm of the participants during the discussion and the positive response to the material provided showed that this activity was able to increase the motivation of the community to develop a business in a more productive, innovative, and sustainable manner. This program is expected to be the first step in strengthening the community's economic empowerment through the development of MSMEs that are able to support the economic growth of Cibingbin Village.