ANALISIS PEMASARAN PRODUK KHAS DAERAH PADA DINAS PERINDUSTRIAN DAN PERDAGANGAN PROVINSI SULAWESI TENGAH

Abstract

The objectives of this study are (1) to determine and analyze the marketing of regional specialty products at the Department of Industry and Trade of Central Sulawesi Province. (2) to determine and analyze the inhibiting factors in the marketing of regional specialty products at the Department of Industry and Trade of Central Sulawesi Province. And (3) to determine and analyze the supporting factors in the marketing of regional specialty products at the Department of Industry and Trade of Central Sulawesi Province. This research is a qualitative study with four selected informants. Data collection used observation, interviews, and documentation techniques. The data analysis techniques used are (1) Data collection (2) Data reduction (3) Data presentation (4) Verification (5) Conclusion. Based on the results of the research and analysis conducted by the researcher, it can be concluded that 1) Marketing of regional specialty products at the Department of Industry and Trade of Central Sulawesi Province has not been implemented well. 2) Inhibiting factors in the Marketing of Regional Specialty Products at the Department of Industry and Trade of Central Sulawesi Province can be described as follows: (1) Human Resources who do not yet have competency in the field of entrepreneurship (2) Insufficient business capital (3) Lack of promotion (4) Still difficult to apply for loans at banks for business capital (5) Economic Conditions (6) Unequal Access to Information (7) Lack of Community Involvement in exhibitions.

Keywords: Marketing and Regional Specialty Productsa