PENGARUH EMOTIONAL INTELLIGENCE DAN DIGITAL LEADERSHIP TERHADAP KEPUASAN KERJA KARYAWAN PT. PRIMA GELORA AGUNG LESTARI KAYUMALUE NGAPA KECAMATAN PALU UTARA

Abstract

This study aims to analyze the influence of emotional intelligence and digital leadership on employee job satisfaction at PT. Prima Gelora Agung Lestari, Kayumalue Ngapa, North Palu District. The research employed a quantitative method with a verification approach. The sample consisted of 65 respondents, representing all employees of PT. Prima Gelora Agung Lestari, Kayumalue Ngapa, North Palu District, selected using the total sampling technique. The results of the study indicate that both partially and simultaneously, emotional intelligence and digital leadership have a positive and significant effect on employee job satisfaction at PT. Prima Gelora Agung Lestari, Kayumalue Ngapa, North Palu District. Furthermore, the findings reveal that 64.5% of employee job satisfaction is influenced by emotional intelligence and digital leadership, while the remaining 35.5% is affected by other factors. Meanwhile, the correlation coefficient (R) value of 0.803 indicates a very strong and positive relationship between the two variables and employee job satisfaction.

Keywords: Emotional Intelligence, Digital Leadership, Job Satisfaction.